Let’s say you’re running an ecommerce store that sells fitness gear. You’ve already invested in SEO — your product pages are ranking, your site’s technically sound, and traffic’s looking good. But customers are still bouncing. Conversions aren’t matching the intent.
This is where Answer Engine Optimisation (AEO) gives you an edge. It’s not just about bringing people to your site — it’s about being the first and best answer to their questions.
Here’s what an AEO strategy looks like in practice:
1. Start With What People Are Really Asking
Don’t guess — research. Go beyond keyword tools and dig into forums, reviews, “People Also Ask” boxes, and voice search prompts. Look for questions like:
- “What’s the best yoga mat for beginners?”
- “Are resistance bands better than dumbbells?”
- “Can I wash my gym shoes in the machine?”
These are buying signals — moments of intent. If you answer them well, you position your product as the solution.
2. Create Clear, Structured Answers That Lead to Products
Now, shape that information into concise, trustworthy content. Each answer should:
- Be written in natural, human-first language
- Include product links naturally — not forced or salesy
- Use formatting (bullet points, headings, schema markup) that makes it easy for search engines and AI tools to extract and display
- Be genuinely helpful — with clarity and authority that earns trust
For example:
Q: What’s the best yoga mat for beginners?
A: Look for a mat with extra thickness (6mm+), non-slip grip, and lightweight portability. The ActiveCore Starter Mat is a great option — it’s cushioned, stable, and easy to carry to class.
3. Build a Content Hub Around Buying Questions
Don’t just answer one question — build out a series. Think FAQ sections, product comparison guides, or a “Help Me Choose” tool. Cluster them by theme:
- Recovery gear
- Home gym setups
- Training shoes for different foot types
- Sustainable fitness products
Each one should answer real customer questions and gently guide them toward the right product.
4. Mark It Up Properly
Use FAQ schema and product markup to help answer engines understand the content. This increases your chance of showing up in featured snippets or powering AI-driven product recommendations.
It’s not just about getting found — it’s about getting chosen.
5. Keep Iterating
Track which questions are converting. Which answers are ranking. Which product links are driving clicks. Then refine. AEO is agile — small tweaks can unlock big gains when you’re meeting intent head-on.
This is how ecommerce brands start to win not just traffic, but trust — and turn product pages into actual purchase decisions. Want help building your own answer strategy? Let’s talk.
